Author Archive for stuart

Tuesday, November 25

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Spira16 Video Changes

DSCN0028We are in the process of doing a series for demo videos to explain how Spark software works - and how you will benefit from various updates.

Here is a sketch and breakdown of the next changes, and what we will be adding to the eight video segments.

We post these sketches because it shows the process from illustration to finished product.

Many of our best work starts by sketching on anything we can get our hands on - from marketing elements to product enhancements.

Ultimately, we are a creative minded software company that pulls from diverse backgrounds to produce something special.

Wednesday, November 5

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LinkedIn gets more linked in… Plaxo, too

I have been using LinkedIn and Plaxo for a long time. It’s nice to see both sites start to understand the power of connections and external content.

LinkedIn added a new applications platform, so now - with the new WordPress feature - my network is able to see my updates as they’re posted. I can also add a presentation to my connections’ profiles using Google Docs Beta. I also recommend the CompanyBuzz application. LinkedIn

Maybe one day you will see a Spark app so you can do data analytics and virtualization of your own profile to see how it connects internally to LinkedIn and beyond.

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MagLev Toy Train

This post is simply because it’s cool technology and I really think it’s pretty funny how they present the MagLev Train.

Ian posted this over on DHADM, along with a fast trains video.

Monday, October 27

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Conceptual Ideas in Sketch Format

This one expresses ideas for repositioning data - and making it more valuable once it’s collected or provided.  Something we are constantly doing at Spiral16.depic sketch

Wednesday, October 22

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Introduction to data: What is database marketing?

Here is an interesting POV from one of the big ad agencies, Wunderman. I have met many of the people in this video so it’s nice to see the faces again. They could certainly benefit from our Spark platform, because of its versatility and convenience (a data agnostic SaaS).

This makes our software flexible, dynamic and an easy up-sell to agencies that understand the value data can provide for brand and creative briefs and mass intelligence.

It makes sense that many interested parties come from the advertising sector.

Client-facing, data-flexible business intelligence in near-real time will enhance any agency’s marketing.

Engage with Spiral16 to see Spark’s usability.

Friday, October 10

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Fruit Tattoos | Tech Innovation

I had no idea that the technology existed  but I’m glad it does. It’s technology innovation tied directly to produce.

The necessary info is tattooed directly on the fruit without having to use the pain-in-the-ass stickers.

We look at all innovations at Spiral16. The ability to track fruit via the tattoo could be Virtualized for the industry. The ability to take that printed data and show how it manifests visually based on the printed data and geographical distribution could be very exciting.

Thanks to for the Food Network for the program. Love this stuff.

Friday, October 3

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Attack of the Giant Clam

Last week I had Jae and Deric in Seattle so we could find some office space.

It was a great trip and I think we have a good angle on a few spaces. No, the Giant Clam reference has nothing to do with the office hunt, it has to do with what is now a tradition when we get visitors in the PNW. A trip to Wasabi Bistro in Belltown.

As soon as we sit down Jae orders the giant clam and they deliver, I didn’t try it. A few days after, on Bizarre Foods, Andrew Zimmerman takes a dive and pulls up a giant clam.

Wednesday, October 1

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Future Cars | Nissan

We are always looking to the future and, obviously, what is possible in the present. But when a show comes on about Future Cars, we must watch.

The Discovery Channel has some great shows. This particular clip is of a possible car from Nissan.

Personally, I would end up killing anything that spoke to me in that voice. Road rage would be within my own car.

Monday, September 29

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Dyson Ball

Every now and then, I (we) will be posting commercials and media that we think fits us as a company or what we like outside our industry.

This Dyson commercial is one I like. Simple idea that solves a solution, complex thinking to make it happen. It’s innovative, it’s smart design and they present the solution by expressing the technology behind it in a small package.

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Spiral16 - Draft Spiral Video

This was an experiment for me to find visuals that already exist that have relevance to S16 and Spark.

What I didn’t know at the time is that the music is relevant to what we are doing and why we are called Spiral16. I didn’t make the connection until I was digging deeper into the music and Fibonacci numbers.

The music (just 25 seconds of it) is Tool’s song Lateralus. Here is a little more from Wikipedia:

The band puts an emphasis on the sound of their songs and attempts to reduce the effect lyrics can have on the perception of songs by not releasing song lyrics with any album. Lyrical arrangements are often given special attention, such as in “Lateralus”. The number of syllables per line in the lyrics to “Lateralus” correspond to an arrangement of the Fibonacci numbers and in “Jambi” the metrical foot iamb is used.

So, it’s not going to show up on Unexplained Mysteries or Believe It Or Not it’s one of those strange things that helped me find a hidden connection.