Want to learn more about Spiral16 and Spark? We have a new set of videos that explain a bit about us and our software.
This two-minute clip introduces you to our company, but we have nine more videos you can watch on our YouTube channel.
Want to learn more about Spiral16 and Spark? We have a new set of videos that explain a bit about us and our software.
This two-minute clip introduces you to our company, but we have nine more videos you can watch on our YouTube channel.
Despite some icky weather in KC, the Spiral16 crew spent a few hours at Lucky Strike Lanes hanging out, eating and being merry on Thursday night. I threw together a short pic/video blog!
(Observe Justin trying to bowl on crutches. It brings the LOLs.)
Happy holidays!
I recently threw an Ugly Christmas Sweater Party with some friends. Proceeds went to local organization Operation Breakthrough.
On a co-worker’s suggestion, I submitted some pics to the USA Today PopCandy blog…
AND WE GOT PUBLISHED!
Read more about the benefit and how I used Spark to test the effectiveness of our online marketing.
Kansas State University recently fired Ron Prince after two and a half lackluster seasons as head coach.
The firing of both Prince and Washington’s Ty Willingham leaves only four black coaches in the FBS: Turner Gill of Buffalo, Randy Shannon of Miami, Sylvester Croom of Mississippi State and Kevin Sumlin of Houston.
According to a study by the Institute for Diversity and Ethics in Sport (TIDES) at the University of Central Florida, this is the lowest number of minority coaches in 15 years.
We used our Spark software to do a quick sampling on the reach of the TIDES report. In a few days, Aaron and I pulled in 224 Nodes (Web sites) mentioning the report or Dr. Richard Lapchick (the report’s co-author).
Just by looking at the Relative Insight Scenario Spread - a graph in Spark that organizes sites into categories - you can tell that TIDES and Dr. Lapchick are newsmakers.
Of the 255 Nodes mentioning the report or TIDES, nearly 40 percent of them are news organizations.
Blogs are the most prominent conversational category, with nearly 17 percent of Nodes. If you add in social networks and bookmarking sites, about 19 percent of the Ecosystem consists of these conversational sites.
Another huge chunk of this graph is the Company/Organization category. These Nodes consist of mostly University of Central Florida and TIDES pages.
In the Semantic Cloud, we can see the most frequently used words in the entire Ecosystem.
This tool helps us understand the language that people are using to talk about a specific topic.
In this case, there are not many surprises. Words associated with diversity, sports, gender and minorities are part of the list.
Also appearing are the words Obama and president - showing that journalists and creators associate this topic closely with the election of the country’s first black president.
In the Virtualization video, you can see a small cluster of connections in the center of the 3D map. Those Nodes are mostly pages from the University of Central Florida and TIDES.
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These “Company/Organization” sites link to each other, and to a few blogs or Web sites.
Most of the Nodes in this Virtualization are from news organizations.
Surprisingly, there was not an overwhelming amount of sentiment related to this topic. Out of the 224 Nodes surveyed, only eight showed any positive or negative reaction to the study.
That’s 3.5 Percent.
In this Ecosystem, the story comes from the amount of news organizations covering TIDES’ report - not necessarily the amount of connections or links between a few influential Nodes.
The timing of the release (just after the election and Prince’s firing at KSU) made this information newsworthy. If the goal in releasing this report was to get exposure and generate discussion… mission accomplished.
Find this type of data for your company by engaging with Spiral16.
The gentlemen at Scene Stealers asked me to be a guest critic for their review of “Twilight.”
Check it out below!

Dec. 12 at Tower Tavern in KCMO
For the past few months, my friends and I have been planning a fundraiser for Operation Breakthrough - an organization that helps children living in poverty in the Kansas city area.
Our official Web site launched on Monday!
Check out the Ugly Christmas Sweater Party Web site and buy your tickets to the benefit online!
If you can’t attend, you can contribute a donation to Operation Breakthrough, too. As the holidays approach, I encourage you - wherever you are - to give back to your communities.
Stay updated with our planning process by following the party committee on Twitter!
Here are five more Spiral16 wallpapers that you can download for your desktop!
Stuart designed some more wallpapers for you to download! Here are five of them. More coming soon!
Click the images to download the full size for your desktop.