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Top 5 Things for Marketers to Learn from the Old Spice Man

July 23, 2010

Spiral16 looks at some of the bigger-picture lessons that can be learned from the brilliant marketing campaign that went viral and spread like wildfire. Here are the Top 5 Things for Marketers to Learn from the Old Spice Man.

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A Common Sense Approach to Social Media Metrics

July 21, 2010

Last week, several members of the Spiral16 team attended the monthly meeting of the KAIROS Analytics Group. I was outnumbered by our resident technology and analytics geeks, but being on the marketing side of things, I was particularly interested in the presentation, which focused on social media strategy. Mike Brown from strategy consulting firm Brainzooming [...]

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Top 8 Most Influential Old Spice Man Videos

July 16, 2010

The Old Spice Man videos were the hottest thing on the Internet this week and shockwave will be felt for years. But which videos had the most effect? Spiral16 ranks the videos according to our proprietary influence algorithm to find out.

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7 Steps to Creating and Cultivating a Brand in Social Media

July 7, 2010

Brian Solis mentioned Spiral16 in a recent blog post.

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Schedule a Demo

June 7, 2010

Find out what Spiral16 can do for your business. Call (913) 944-4500 and schedule a 15 minute web demo today! Share It

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Semantic word totals from Gulf Oil Spill study

June 7, 2010

This weekend we rolled out some new features to our clients. I wrote about the expanded export options last week, and we also made enhancements to Spark’s proprietary influence algorithm to combat common SEO practices. I’ve been watching the Deepwater Horizon oil spill story in the Gulf of Mexico using our Internet monitoring platform since [...]

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