Go beyond social media monitoring

Blog

Huntsman Drops Out and Finally Spikes on the Web

January 16, 2012

The biggest splash Jon Huntsman has made in the Republican primaries on the Internet so far this year is the one he made yesterday when he decided to drop out. Ouch. Here at Spiral16, we’ve been running an online study of all the GOP candidates since the beginning of the year. Our web monitoring platform [...]

Rick Santorum on the Web: What’s Really Happening?

January 12, 2012

Rick Santorum has famously had troubles with his web presence, so Spiral16 started with a fresh slate in 2012, and ran a study of online posts about Santorum so far to see what people are talking about.

Tips for Integrating Google Plus for Your Business

January 9, 2012

Google+’s numbers during the last month of 2011 were up 55% compared to the month before. Google+ is using their leverage to help businesses get the most out of their Google+ profile and Google search results. Here are some tips on how to improve your search ranking.

Networking and No BS Social Media in Wichita with Jason Falls

January 5, 2012

Our pals at Social:IRL are sponsoring another night presentation/Q&A with Jason Falls to commemorate his new book co-authored with Erik Deckers called No Bulls**t Social Media and Spiral16 will be there! This informal presentation will take place January 31 at 6pm in Wichita, KS at the Junior League of Wichita Headquarters (6402 E 12th, Wichita 67206) and everyone [...]

Why Web Monitoring is Better Than Social Media Monitoring

January 4, 2012

Social media monitoring is important, but why limit yourself to social media? Facebook and Twitter aren’t even in the Top 5 when it comes to purchase intent — companies need to look deeper than that. A more well-rounded view of the web is necessary in order to build any digital strategy.

Search is Still Higher Than Social When It Comes to Purchase Intent

December 23, 2011

People do NOT go to Facebook, Twitter, Foursquare, etc. when they are thinking about buying something. They go to Google and search for ratings, reviews, news articles, corporate (brand) pages, etc.

Chris Paul Trade Fallout Breaks Into Mainstream

December 20, 2011

Anybody who follows the NBA with any degree of interest can probably agree that the events surrounding the Chris Paul trade resulted in a huge amount of negative publicity for the league. Spiral16 has web data that helps illustrate just how far this story went beyond the sports blogs and infiltrated the mainstream press. In [...]

Improving Social Media Efficiency for 2012

December 16, 2011

How many hours a day do you spend on social media for your company? Efficiency is everything in marketing. Saving time is saving money. Every company needs to figure out how they are going to plug social media into the different components of their business, but it’s pretty clear that this late date that companies [...]

← Previous Entries

Next Entries →