Social Media Strategy Should Be Spread Across Multiple Departments

July 30, 2010
jets spread out formation

A Wednesday post from Brian Solis drew some interesting conclusions about social media based on a May 2010 study by Digital Brand Expressions. His overarching theme? Social media is greater than the sum of its parts. Very true. I want to focus on one particular statistic. The research found that only 29% of companies are [...]

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Top 5 Things for Marketers to Learn from the Old Spice Man

July 23, 2010
old spice social media badges

Spiral16 looks at some of the bigger-picture lessons that can be learned from the brilliant marketing campaign that went viral and spread like wildfire. Here are the Top 5 Things for Marketers to Learn from the Old Spice Man.

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A Common Sense Approach to Social Media Metrics

July 21, 2010
social media god

Last week, several members of the Spiral16 team attended the monthly meeting of the KAIROS Analytics Group. I was outnumbered by our resident technology and analytics geeks, but being on the marketing side of things, I was particularly interested in the presentation, which focused on social media strategy. Mike Brown from strategy consulting firm Brainzooming [...]

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Top 8 Most Influential Old Spice Man Videos

July 16, 2010
old spice man

The Old Spice Man videos were the hottest thing on the Internet this week and shockwave will be felt for years. But which videos had the most effect? Spiral16 ranks the videos according to our proprietary influence algorithm to find out.

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7 Steps to Creating and Cultivating a Brand in Social Media

July 7, 2010
News-brian-solis

Brian Solis mentioned Spiral16 in a recent blog post.

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Biggest Mistake in Social Media Marketing? Not Monitoring

June 26, 2010
social media grasp relevant web

BusinessWeek has a great article on monitoring.

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Monitor the Relevant Web

June 25, 2010
Monitor the Relevant Web

Spiral16 delivers a better quality of data with less spam and more relevant results.

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Schedule a Demo

June 7, 2010
demo

Find out what Spiral16 can do for your business. Call (913) 944-4500 and schedule a 15 minute web demo today! Share It

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Semantic word totals from Gulf Oil Spill study

June 7, 2010
Thumbnail image for Semantic word totals from Gulf Oil Spill study

This weekend we rolled out some new features to our clients. I wrote about the expanded export options last week, and we also made enhancements to Spark’s proprietary influence algorithm to combat common SEO practices. I’ve been watching the Deepwater Horizon oil spill story in the Gulf of Mexico using our Internet monitoring platform since [...]

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