Go beyond social media monitoring

Blog

Twitter Business Guide: Advice From the Ground Up

December 14, 2011

Twitter is a very specific kind of communication device with its own unique limits and strengths. This Twitter guide helps you with setting up the account properly, Twitter slang, and tons of communication and marketing tips.

Louis C.K. Puts Out Video, Asks Pirates Nicely Not to Torrent

December 12, 2011

Louis C.K. has self-released his new comedy special Live at the Beacon Theater and forgo the traditional methods of delivery to comedy fans. There’s no DVD, there’s no CD, there’s no TV special — just a $5 download direct to him through PayPal with no digital rights management (DRM) restrictions. It’s a bold move that brings up a lot of questions about how people will continue to receive entertainment on the web.

New Social Media Research Points the Way Toward 2012

December 9, 2011

What’s New for Social Media in 2012? It’s reaching the end of the year and people will be looking to new studies that point the way to trends in social and business for 2012. Two recent studies point the way to some of the trends that companies should watch for in the coming year.

Alec Baldwin American Airlines Fiasco Creates Perfect Opportunity for Zynga

December 7, 2011

Alec Baldwin got kicked off an American Airlines flight for refusing to stop playing the online game Words With Friends on his iPad while the plane was still on the ground. Less than 24 hours later, Alec Baldwin closed his Twitter account.

Alec Baldwin Calls AA Flight Attendants ‘Retired Catholic School Gym Teachers from the 1950s’

December 6, 2011

Alec Baldwin was kicked off an American Airlines flight earlier today for refusing to stop playing the popular game “Words With Friends” on his smartphone. He tweeted: Last flight w American. Where retired Catholic school gym teachers from the 1950′s find jobs as flight attendants.

Simplifying Complexity with Boolean Options

December 6, 2011

We’ve introduced some easy concepts for gathering business intelligence through web searches. Now we’ll go a step further and learn how a combination of Boolean operators and grouping can help you weed out non-relevant web posts.

The Basics of Searching Smarter with Boolean Operators

November 30, 2011

Part Two of How To Build Search Strings and Queries continues with a practical guide to the Boolean operators: a.k.a. AND, OR, and NOT. How to reduce a complex problem to a simple statement that will generate better web results.

Web Reaction from the Brownback – Sullivan Twitter Controversy

November 29, 2011

The story of Emma Sullivan and her tweet is a case study in the power of social media — and shows how many “professionals” get it so wrong by not using common sense and context when reacting to social media communication. This incident, as we mentioned yesterday, is proof that monitoring isn’t enough. You have [...]

When Simple Answers Require Complex Questions

November 29, 2011

This post will get you thinking in the right frame of mind to be able to build efficient queries and search strings for your searches. The quality of your data directly impacts the quality of your business decisions.