marketing strategy

History of Social Media Puts Things in Perspective [INFOGRAPHIC]

October 30, 2012
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Brands and businesses talk every day about the “power of social media” and how it’s a game changer. That is absolutely true. The popularity and rise of social media has given a voice to consumers, and the Internet has become a a place where people are consistently going to connect with their own personal social [...]

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Why Web Monitoring is Better Than Social Media Monitoring

January 4, 2012
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Social media monitoring is important, but why limit yourself to social media? Facebook and Twitter aren’t even in the Top 5 when it comes to purchase intent — companies need to look deeper than that. A more well-rounded view of the web is necessary in order to build any digital strategy.

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New Social Media Research Points the Way Toward 2012

December 9, 2011
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What’s New for Social Media in 2012? It’s reaching the end of the year and people will be looking to new studies that point the way to trends in social and business for 2012. Two recent studies point the way to some of the trends that companies should watch for in the coming year.

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Social Media ROI: I Know What I Want And I Know How To Get It

November 15, 2011
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Your social media mantra for 2012! Measuring marketing success in the digital and social media space is still a huge challenge. But that doesn’t mean that people aren’t trying to figure it out. A study released in February of 2011 said that 74% of CMOs predicted they will finally tie social efforts to hard ROI [...]

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Why Social Media Monitoring Is Critical For Business Today

December 7, 2010
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Wendy Goldman Scherer of Scherer Cybrarian and The Social Studies weighs in on “Why Social Media Monitoring Is Critical For Business Today.”

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