October 27, 2011
In web and social media monitoring, separating the useful web chatter from the irrelevant stuff is not easy to do. The latest episode of the Marketing Smarts Podcast from Marketing Profs is called “Social Media Monitoring Feeds on Brains,” and that’s an apt way to describe the process of filtering out the noise. (It also [...]
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September 28, 2011
In March, when Salesforce.com purchased one of our competitors, Radian6, the online media monitoring category suddenly appeared more legitimate on the radar of many CEOs and businesses. Because of the headlines generated by the Salesforce-Radian6 deal, my family no longer has the “deer in the headlights” look when I tell them what I do for [...]
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