MarketingProfs

Content Marketing is the New Black: Tips for Transforming Your Business

February 14, 2012
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Content marketing is a hugely effective way to drive traffic to your company’s website, build brand awareness, and create customer loyalty. Content has the ability to transform your business. It’s something I’ve been working hard on here at Spiral16, and lately I’ve seen a lot of cool posts that support our content marketing slant. Just [...]

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Social Media Monitoring and Important Feedback – Busy Week!

October 28, 2011
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It’s been a big week here at Spiral16, and we’ve been hearing a lot of feedback about online marketing and social media monitoring¬† — and the pain points people are experiencing — and we’re determined to learn more and help as much as we can. We’ve been working hard to build up this blog as [...]

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Improve Signal-to-Noise Ratio in Social Media Monitoring

October 27, 2011
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In web and social media monitoring, separating the useful web chatter from the irrelevant stuff is not easy to do. The latest episode of the Marketing Smarts Podcast from Marketing Profs is called “Social Media Monitoring Feeds on Brains,” and that’s an apt way to describe the process of filtering out the noise. (It also [...]

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Social Media Monitoring: Data Isn't Sexy But It's What Brands Need

September 28, 2011

In March, when Salesforce.com purchased one of our competitors, Radian6, the online media monitoring category suddenly appeared more legitimate on the radar of many CEOs and businesses. Because of the headlines generated by the Salesforce-Radian6 deal, my family no longer has the “deer in the headlights” look when I tell them what I do for [...]

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B2B Social Media is Like High School Sex, Everyone Claims They are Doing It But Few Are

October 29, 2010

Marketing Profs Ann Handley wrote a great recap of the event that is a must read if you’re interested in the state of B2B marketing.

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Social Tech 2010: Spiral16 Sponsoring B2B Tech Conference

October 12, 2010

Spiral16 is a sponsor for SocialTech 2010. MarketingProfs and IDG are hosts for this B2B Tech conference,

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