online research

Why Companies Should Use Social Media Monitoring More Strategically

March 2, 2012
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It’s important to evolve your thinking about what web and social media monitoring can do. Monitoring the web is so much more than merely tracking your company’s mentions.

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Case Study: Does More Online Chatter Mean More Votes?

January 25, 2012
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Electability is a major issue for Newt Gingrich supporters, and both national polls and online sentiment prove that Newt Gingrich still might have a problem in that area. What does the volume of relevant web posts about each GOP candidate tell us about their electability?

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Web Research is About More Than Social Media

April 11, 2011

JP Morgan Chase recently conducted a test using a $5 ATM fee in Illinois. At first glance, when I read about this—and found that shortly thereafter the market test was stopped—I assumed this meant that no one would accept such a fee and overall, the concept was a failure. But that conclusion would have been [...]

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Radian6 – Salesforce News: Why It Matters to Your Business, What's Next

March 30, 2011
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If anyone had doubts that social media monitoring has gone mainstream, the news that social media monitoring company Radian6 has been bought by CRM vendor Salesforce should clear any doubts that social media is big business. Now it’s time to open up a wider set of awareness about another huge online trend for 2011: Turning [...]

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