social media data

CMOs Who Use Social Media Data Are Increasing Influence at Jobs

April 10, 2013
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Chief Marketing Officers at companies all over the world are relying more and more on social data. There’s tons of important information and insight that can be gathered from Internet and social listening tools for essential applications such as industry research, competitive intelligence and brand management . This social data is currently being used by CMOs [...]

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Big Data Doesn’t Have to be a Time-Suck for Agencies

October 11, 2012
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Agencies that make strategic decisions on based on data achieve success faster for their clients. So why do so many agencies try to take on the huge task of collecting and reporting social and online data themselves?

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Social Media Data Impacts Business Decisions [INFOGRAPHIC]

August 13, 2012
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Chief marketing officers are using social media to discover business trends, demographics, sentiment, and consumer purchase decisions, and are now spreading social data across multiple divisions in their companies.

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Why Visualize Social Media Data?

June 20, 2012
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Why is it important to visualize social media and Internet data about your brand and your competitors? Well, Why do you think Pinterest is so popular? How about infographics?

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New Data & Infographic: Who Uses Social Media and How?

June 20, 2011

Even though everybody in the marketing world seems to understand the need for social media solutions for business, there are still few who actually use it for marketing and company-related purposes. The helpful social media tips blog Exploring Social Media roughly estimates that to be about 85-90% of all people. to that end, they have [...]

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Why Social Media Monitoring Is Critical For Business Today

December 7, 2010
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Wendy Goldman Scherer of Scherer Cybrarian and The Social Studies weighs in on “Why Social Media Monitoring Is Critical For Business Today.”

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