social media data

Your Brand Strategy is Only as Good as Your Social Data

May 27, 2014
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A lot more goes into developing a targeted brand strategy these days than a couple brilliant ad guys brainstorming in a room based on their personal opinions of the brand. In fact, if I may devolve into a quick mention of Sunday night’s half-season finale of Mad Men, all the episodes this season have centered [...]

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8 Applications for Social Media Monitoring in 2014

January 7, 2014
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The new year pushes people everywhere to try new initiatives — maybe its that thing that you’ve known you should be doing for your company, but you’ve barely dipped your toes in the pond so far. Each January, lots of companies call us as they start seriously looking into social media monitoring and engagement. Trust [...]

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Our Top 10 Social Media Blogs in 2013

December 30, 2013
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It’s been a great year for content, and when I look through the amount of posts we’ve had this year, there’s a wide variety of subjects being covered on our blog on the topics of social media strategies for business. From healthcare to financial industries and data analysis to inspiring talks, it’s been a big [...]

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Don’t Miss These 5 Social Media Trends for 2014

December 11, 2013
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Each year, companies are embracing social media as a way to assist many facets of their business. It’s tough to keep up with the huge number of changes in the social media landscape, so it’s important to look ahead to 2014 and see how the growing trends in social media will affect your marketing plan. [...]

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The Essential 5 Steps to Social Media Maturity

August 28, 2013
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Depending on the size of your business, the depth to which you will utilize the many applications of social media to achieve your goals will be different. Regardless of size, however, one commonality remains: Strategic use of social media data can improve awareness, engagement, and lead to business gains. A new infographic I discovered this [...]

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Global Study Says Monitoring Social Media and Analyzing Data is Crucial

May 29, 2013
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A new global IBM study suggests that some of the biggest challenges facing marketers today are ones that can be met through an effective use of social media and big data management. 500 marketing managers across 15 different industries were surveyed for The State of Marketing 2013 and after looking at the results, Forbes says: [...]

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