viral marketing

Social Campaigns Get Creative with 'Dark Knight Rises' Scavenger Hunt

May 25, 2012
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Apparently Batman likes BBQ and the Chiefs more than thin air and donkeys.

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Obama 08 Campaign Changed Social Media Marketing

September 19, 2010

Obama’s 2008 campaign made social media marketing mainstream for politicians.

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Bacon Explosion: Social media & the other white meat

January 29, 2009

This is the story of a group of buddies in Kansas City who used viral marketing to try to finance their expensive hobby: barbecue. Read about all 5,000 calories and the popularity of the BACON EXPLOSION in the New York Times. One of the inventors of this hunk of fatty deliciousness is an Internet marketer [...]

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Viral marketing for the holidays

December 18, 2008

JCPenney has this cute video for the holidays. My friend Todd sent it to me after I suggested getting my mom a cleaning lady for Christmas (without any sarcasm!) Notice it has nearly 300,000 views. They even have a cute Web site that goes along with it.

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Best Practice: AMC Fork & Screen

October 29, 2008

AMC did something smart (as far as viral marketing goes) on Tuesday night. They’re opening a new theater called the Fork & Screen at their Olathe location (119th and I-35). The company invited a group of local bloggers to be some of the first people to experience the new Fork & Screen environment. The idea [...]

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McCain/Palin videos instant Web successes

October 24, 2008

Despite your political beliefs, I think we can all agree that technology initiatives have been crucial in this election. Barack Obama has raised about a gajillion dollars online and has his own version of social networking with my.barackobama.com. Now John McCain’s campaign is getting some Web love without having to try very hard. AdAge reports [...]

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