We like data. We like analysis. We like discovering trends and connecting the dots. Most of all, we like doing those things around the topics we’re passionate about in a way that proves our philosophy: Actionable data is all around us. But don’t just take our word for it, look at some of the work we’ve done using the Spiral16 web monitoring platform and Actionable Analytics reports:

Tampa Bay Social Media Command Center Creates Storm of Goodwill During RNC

Tampa Bay RNC Social Media Command Center Case StudyWith a tropical storm approaching and political negativity swirling, the Tampa Bay Social Media Command Center (SMCC), powered by BarkleyREI and VisitTampaBay, created an overwhelming amount of positive civic conversation online and kept the focus there, turning a potential disaster into a big win for the city during the Republican National Convention. [PDF]

Social Media Conferences Web Study

2011 Social Media Conferences Case StudyThis web study evaluates the influence that conferences achieve and the themes of conversations by looking the social and web content surrounding each conference for a period of several months preceding and beyond each event. Although SXSW, BlogWorld, LeWeb, WOMMA, and The Pivot Conference can be considered “social media” conferences, some have more social personality and focus than others. [blog highlightsPDF]

Oprah’s Lifeclass: The Tour Boasts Multi-Platform Strategy

Oprahs Lifeclass Tour ReportIf you’re looking for metrics to qualify a digital strategy, a campaign tracking study will do the trick. Oprah’s Lifeclass: The Tour is a great example of a mutli-platform, multimedia event strategy with interactivity and blogger outreach as key spokes. Spiral16 measured the online impact of Oprah Winfrey’s three-city tour in two blog posts and a snapshot overview report.  [PDF]

Boulevard Chocolate Ale: The Tale of the Ale

Boulevard Chocolate Ale ReportBrands and agencies need to understand exactly where and how badly a crisis hits online in order to repair the damage and make sure they are prepared next time. The demand for Boulevard Brewery‘s limited edition Chocolate Ale was so great that it was gone before most customers could get a hold of it. Spiral16 analyzed the data to see whether a possible brand crisis was a real emergency or whether Boulevard’s passionate brand advocates had drowned out the negative voices. [blog, PDF]

Single-Serve Coffee Brewers Industry Report

Single-Serve Coffee Brewers Industry ReportBrand monitoring is the most obvious application for web listening, but a market-wide study to identify trends and topics provides a different set of business data completely. Looking at a wide variety of targeted industry-related keywords and issues in the single-serve coffee products space, Spiral16 determined unique market opportunities for a manufacturer. [PDF]

Nonprofit Study – Teen Pregnancy

Nonprofit Teen Pregnancy Research StudyIdentifying where your audience resides online is crucial. Spiral16 researched and identified online communities where discussions surrounding teen pregnancy are taking place for a nonprofit. Because of the large amount of extreme political discussions on this topic, Spiral16 utilized its relevancy scores and analysts vetted for context to find the kind of websites, forums, and online communities where pregnant teens are talking about their situation. [PDF]

Kansas City Social Media Command Center Assists Visitors for MLB All-Star Game

Spiral16SMCCCaseStudyWhat is the value of listening and responding? Spiral16 measured the effectiveness across the Internet of the Kansas City Social Media Command Center during the MLB All-Star Game by looking specifically at Kansas City-related conversation while the Command Center served as a “virtual help desk” for visitors and locals alike. [PDF]

Dillard’s Online Brand Snapshot Shows Social Opportunity

Dillards Online Snapshot ReportSometimes even a quick brand audit can identify specific social opportunities for companies. By running a quick snapshot view of the upscale retail outlet Dillard’s, Spiral16 found that, although Twitter makes up 60% of the brand footprint online, the content was mostly price and sale-driven. Is this an opportunity for some authentic brand engagement? [PDF]

Nook vs. Kindle: Competitive Comparison

Barnes & Noble Nook vs KindleSocial and web research is a great source for competitive intelligence Using brand names and product-specific keywords, Spiral16 compared online activity and share of voice of the Nook versus the Kindle, and how Barnes & Noble factors into discussion in this high-level 10-day snapshot report. [PDF]

Hospital Case Study – Understanding Conversation Themes

Hospital ReportSpiral16 researched online conversations about a healthcare facility (changed in the report to ABC Hospital) that had recently been hit with negative press. Besides qualifying the sentiment surrounding the brand, Spiral16 analyzed themes of conversation to see what topics occurred the most and on what types of websites this was happening. [PDF]

Shaun White Supply Company Brand Audit

After a snapshot online audit of the Shaun White Supply Company revealed a low amount of online chatter about the international celebrity’s retail brand, Spiral16 made some strategic recommendations based on the online data. [PDF]