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  • A Social Media Oscars Post-Mortem

    Last week we spent some time discussing and tracking the 82nd Academy Awards. Now that the winners have their Oscars, and the smoke has cleared, we can stand back and look at our own study in social media discussion.
    Let’s do a quick recap – Last Tuesday we asked “Can online monitoring predict the Oscars?“, [...]

  • “Avatar” leads in volume, but “Basterds” has edge in average sentiment

    If online buzz amounts to anything in this year’s Oscar race, James Cameron’s Avatar will win Best Picture on Sunday night.

    Using Spiral16’s online listening platform Spark, we tracked the top three contenders for Best Picture this year: Avatar, The Hurt Locker, and Inglourious Basterds.

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