The Internet Matters
Research shows that by 2011, marketers will spend nearly $62 billion on Internet advertising. Online communities are critical to engagement with consumers.
Engagement Evolution
Managing a brand’s online reputation is vital.
With traditional media, marketers are never certain that consumers will view their ads, nor do they always know consumer reaction. How is free speech online costing your company?
The Web provides a gateway to personal interaction from consumer-to-consumer, business-to-consumer and business-to-business.
The Social Media explosion has resulted in limitless possibilities for viral marketing - and measuring success in a world of user-generated content is a daunting task.
Fresh Tools
Online consumer response is more dynamic than the amount of eyeballs on a 30-second spot. Page views, video downloads, popularity rankings - these are old ways to measure success in a new medium.
is the solution.
Data Messes
The information you need is out there. The problem is organizing it effectively.
You no longer have total control of your message. Once released, the marketer loses their firm grip and it belongs to the online community.
This now happens in all industries and every marketplace - be it medial, marketing or pipeline and gas. Understanding the amount of data available can be the key to making successful decisions.
The immediacy of the Web demands timely action and reaction. Spark’s Virtualization gives you the competitive advantage you need to stay informed.
Virtual Problem Solving
Spark is a revolutionary software tool that responds to your data challenges with near-real time results.
Whether launching a new product, campaign or organizing overwhelming data sets, Spark reveals the information you need to improve ROI, giving you the ability to make logical business decisions based on the relationships you uncover.
This is your universe
The fraction of online conversations about your company, product or data set represents one world – your Ecosystem.
Spark takes a daily snapshot of data pertaining to your brand’s interests.
Easily uncover the relationships between key sites or data points and their influence in your Ecosystem.
Online Reputation
Manage your online reputation by quickly discovering positive or negative connections about your topic. See exactly what is being said, who is saying it and the potential influence they have on your Ecosystem.
A graphic-driven Dashboard gives you key information, visually dissecting your Ecosystem. See in near-real time if your marketing and PR messages have penetrated the Internet.
Virtualization
The Spark Virtualization makes your Ecosystem interactive, showing you the growth and movement of your data. Get a better understanding of your message impact by watching it take shape on your computer screen.
This priceless information is at the analyst’s disposal, ready to be uncovered and used to ignite the most effective outreach strategy possible.