How do I use Spiral16?
Here are some of the ways our clients use Spiral16 Internet and social media monitoring.
Generate Leads
The Web is a valuable tool for lead generation. Use Spiral16’s platform to find where your targets are, what they are saying, and who is the most influential. Identify and organize your engagement targets. Social media is one of the top emerging channels for lead generation.
Close New Business
Gather intelligence about your prospects and demonstrate your knowledge and abilities to win new business. A picture is worth a thousand words. Use Spiral16’s industry leading 3D visual-mapping tool to help tell your story and create a compelling call to action.
Monitor corporate/brand identity
Your company brand and corporate identity is your most valuable asset. Understand where your brand lives online and how it is perceived by others. Be prepared to enter online conversations. Monitoring your brand identity is not only an important investment, it’s a critical one.
Increase brand equity, customer loyalty
The economic downturn has led to decreased customer loyalty. That makes monitoring all the more critical. Information is power and knowing what your customers are saying about your brand online gives your business an opportunity to engage with customers and increase customer loyalty.
Manage crises/customer service
Brand monitoring can unearth potential PR problems. As we saw with the now-epic Motrin Moms example, the Domino’s Pizza debacle, or the Nestle Facebook scuffle with green activists, a PR problem can materialize at any moment with little warning. Monitoring the web allows your company to take a proactive approach to crisis management and to develop a crises communications program–before you need it.
Engage current and prospective customers
Are you tracking what your customers, the media, and the market are saying about you? Millions of conversations occur online every day that are relevant to you brand, your people, your products and your competitors.
Measure campaigns, product launches, and sentiment
Understanding customer behavior is key to creating marketing campaigns that generate high response and revenue. Monitoring your campaign and product launch allows you to tweak the campaign as you gather response.
Analyze the competition
Smart businesses don’t ignore the competition, they study it. Spiral16 helps you stay in tune with what your competitors are doing in the marketplace and allows you to adapt your strategy accordingly.
Spiral16 created a short presentation on the different ways to use web and social media monitoring for your business.
